The Toca Story

Toca Means "Touch"

Once upon a time in a garage.

“TOCA” means Touch.

It’s often referred to in soccer as your ability to control the ball, particularly your first touch. A “Toca Toca” style of play is characterized by short passing ball movement, working the ball with exceptional control and feel, something you can’t do without great “touch.”

 

TOCA is the first answer for all players looking to improve, re-enter, or continue their legacy in the world of soccer.

 

Our technology focuses on boosting the confidence and capability of a player, by allowing them to efficiently test various techniques and target specific areas of training through specialized exercises. Even as a starter on one of the top college soccer teams in the U.S., TOCA founder, Eddie Lewis, knew that achieving his goal of playing at a truly elite level required rapid improvement to his technical skills, particularly his first touch.

 

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It all started with a tennis ball and a garage.

While a scholarship athlete at UCLA, Lewis looked for ways to improve his game. When Eddie learned that the UCLA Bruins basketball team often practiced shooting into a smaller-sized hoop, he realized he could achieve the same benefits by practicing with a tennis ball. After that, he pounded out thousands of reps in industrial garages in West LA.

 

Why garages? Because this small-is-harder methodology was making him better faster, and he didn’t want anyone learning his secret – what TOCA calls our “small-ball philosophy.”

 

Little did he know that he was on the verge of developing a soccer training experience like no other. It gives individual players the ability to train themselves in a variety of ways, in a fun environment, so they can empower their game and find their best.

 

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Manifesto

We love and respect the game of soccer.

We believe great players are not born, but made.

We think we can be a disruptive force by bringing new ideas.

We focus on empowering the individual and making training fun.

We believe in the power of technology to create trans-formative experiences.

We motivate individuals to Find Their Best.

We love and respect the game of soccer.

We believe great players are not born, but made.

We think we can be a disruptive force by bringing new ideas.

We focus on empowering the individual and making training fun.

We believe in the power of technology to create trans-formative experiences.

We motivate individuals to Find Their Best.

Rally Cry

"Find Your Best." It's about the journey, not just the destination.

Our Mission

At TOCA, we continually re-imagine and elevate the soccer experience by creating innovative learning environments and products, to inspire players of all levels to find their best.

Our Values Define Who We Are.

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Fun

From the moment you walk in the door or touch our products, we want every customer to have a fun, memorable experience because we put our heart and passion into what we do.

Toca Innovation Value Icon

Innovation

Our team puts creative thinking at the forefront and produces a fountain of new ideas that challenge conventional techniques and equipment. We use innovation as a vehicle to bring our clients above and beyond in a fraction of the time.

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Community

We place our community at the core of TOCA's training facilities. We consider our trainers, players and their families as a part of our TOCA family. From individual training to birthday parties, to our seasonal camps, we want to create a complete TOCA experience for everyone.

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Authenticity

No matter whether you call it football, soccer, fodbold, fútbol, calcio or sacar, we love it, live it and breathe it.

Toca Improvement Value Icon

Improvement

“Success is no accident. It’s hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” - Pele

Toca Fun Value Icon

Fun

From the moment you walk in the door or touch our products, we want every customer to have a fun, memorable experience because we put our heart and passion into what we do.

Toca Innovation Value Icon

Innovation

Our team puts creative thinking at the forefront and produces a fountain of new ideas that challenge conventional techniques and equipment. We use innovation as a vehicle to bring our clients above and beyond in a fraction of the time.

Toca Community Value Icon

Community

We place our community at the core of TOCA's training facilities. We consider our trainers, players and their families as a part of our TOCA family. From individual training to birthday parties, to our seasonal camps, we want to create a complete TOCA experience for everyone.

Toca Authenticity Value Icon

Authenticity

No matter whether you call it football, soccer, fodbold, fútbol, calcio or sacar, we love it, live it and breathe it.

Toca Improvement Value Icon

Improvement

“Success is no accident. It’s hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” - Pele

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