The Toca Story

Toca Means "Touch"

Once upon a time in a garage.

“TOCA” means Touch.

Touch is your ability to control the soccer ball, particularly your first touch. A “toca toca” style of play is characterized by short passing ball movement, working the ball with exceptional control and feel, something unachievable without great “touch.”

 

TOCA was created as a game-changing approach to developing touch and other critical skills for players at all levels. Our technology allows players to efficiently test various techniques and target specific areas of training through specialized exercises. This mistake-friendly environment builds confidence and skill.

 

Combined with our training centers, athletes can immerse themselves in a soccer experience unlike any other.

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It all started with a tennis ball and a garage.

While a scholarship athlete at UCLA, Eddie looked for ways to improve his game faster. When he learned that the UCLA Bruins basketball team practiced shooting into a smaller-size rim, he realized he could achieve the same benefits by practicing his soccer touch with a smaller ball. After that, he took thousands of reps with a tennis ball against industrial garages in West LA.

 

This small-is-harder methodology was making him better faster, and it was his secret weapon to outpacing the competition. Little did he know that he was on the verge of developing a soccer training experience like no other.

 

This secret is what TOCA calls our “small-ball philosophy.” It gives individual players the ability to train themselves in a variety of ways, in a fun environment, so they can empower their game and find their best.

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Manifesto

We love and respect the game of soccer.

We believe great players are not born, but made.

We think we can be a disruptive force by bringing new ideas.

We focus on empowering the individual and making training fun.

We believe in the power of technology to create trans-formative experiences.

We motivate individuals to Find Their Best.

We love and respect the game of soccer.

We believe great players are not born, but made.

We think we can be a disruptive force by bringing new ideas.

We focus on empowering the individual and making training fun.

We believe in the power of technology to create trans-formative experiences.

We motivate individuals to Find Their Best.

Rally Cry

"Find Your Best." It's about the journey, not just the destination.

Our Mission

Transform the Sports Experience

Our Values Define Who We Are.

Toca PLAY Hard Value Icon

PLAY Hard

We get the balance right. We work hard but we PLAY hard too and always remember to have FUN!

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CARE Deeply

We look out for one another and make decisions that help everyone to THRIVE. We know that when people feel CARED for, they connect. We don’t judge, we support and encourage. We embrace differences and welcome everyone in to our circle, our community.

Toca GROW Together Value Icon

GROW Together

We make a commitment not just to ourself, but to those around us. We are one UNITED team. We are a FAMILY. We look for opportunities to help one another and we never give up until we achieve TOGETHER. Together we are stronger, together we are TOCA.

Toca STRIVE for Excellence Value Icon

STRIVE for Excellence

We strive to be better everyday. We NEVER SETTLE, we persist, raising the bar inch by inch. Results matter just as much as building lasting relationships and an exceptional community. Mediocre is too bland, ok is not ok. "Quitters never win and winners never quit."

Toca CREATE Awesome Experiences Value Icon

CREATE Awesome Experiences

We create AWESOME experiences! We actively LISTEN, we emotionally CONNECT and we THINK outside the box. We are EMPOWERED to be creative and daring. We create memories, we enhance moments, we provide our community with opportunities to experience AWESOMENESS at every turn.

Toca PLAY Hard Value Icon

PLAY Hard

We get the balance right. We work hard but we PLAY hard too and always remember to have FUN!

Toca CARE Deeply Value Icon

CARE Deeply

We look out for one another and make decisions that help everyone to THRIVE. We know that when people feel CARED for, they connect. We don’t judge, we support and encourage. We embrace differences and welcome everyone in to our circle, our community.

Toca GROW Together Value Icon

GROW Together

We make a commitment not just to ourself, but to those around us. We are one UNITED team. We are a FAMILY. We look for opportunities to help one another and we never give up until we achieve TOGETHER. Together we are stronger, together we are TOCA.

Toca STRIVE for Excellence Value Icon

STRIVE for Excellence

We strive to be better everyday. We NEVER SETTLE, we persist, raising the bar inch by inch. Results matter just as much as building lasting relationships and an exceptional community. Mediocre is too bland, ok is not ok. "Quitters never win and winners never quit."

Toca CREATE Awesome Experiences Value Icon

CREATE Awesome Experiences

We create AWESOME experiences! We actively LISTEN, we emotionally CONNECT and we THINK outside the box. We are EMPOWERED to be creative and daring. We create memories, we enhance moments, we provide our community with opportunities to experience AWESOMENESS at every turn.

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