This 2019 Women’s World Cup, TOCA was in France for a partnered activation with Powerade. We were able to share the TOCA magic across beautiful France, and give fans a taste of what TOCA is all about.
FIFA set us up in the fan zone, where anyone had a chance at trying out the TOCA Touch Trainer and TOCA Targets. Fans were given four shots each as the demand was so great at the TOCA/Powerade booth. In short, it was a major hit!
The activation was live at both semi-final matches and the final. Some of the team, including Founder Eddie Lewis, had the opportunity to run the activation and also to tour around to different cities with the Touch Trainer in tow. They also attended three of the matches, played in the streets, mixed with the locals, and brought the magic of TOCA to France!
Check out the video we cut together to see the energy of the trip!